Marketing Specialist

Location Leicestershire
Discipline: Solar
Contact name: Amelia Yates

Contact email: amelia.yates@zero-global.com
Job ref: 943
Published: 9 days ago
Job Title –  Marketing Specialist    
 
Their Purpose – A private equity backed, rapidly growing and people focused business who specialise in the delivery of commercial solar PV across the UK & Ireland. With a turnover of £50m and multiple hubs nationwide, they are quickly becoming one of the UK’s leading Solar providers.
 
Location &, flexibility – Leicester with hybrid working (3+2/4+1 between office and remote work).

Salary & Benefits – Up to £40k base salary depending on expertise and seniority.
 
About the Job:

As an In-House Marketing Specialist, you will drive tactical digital marketing campaigns and support lead generation efforts. This role requires a balance of analytical skills and creativity with an primary focus on leveraging data to drive targeted marketing initiative that generate new business opportunities.
  • Utilize in-house prospecting tools to identify opportunities based on geography, system size, and industrial sector.
  • Develop and execute proactive and reactive digital campaigns to target potential clients.
  • Support the New Build business unit by promoting services to housebuilders through email campaigns, social media, and digital outreach.
  • Interrogate and analyse prospecting databases/tools and various data sources to inform marketing strategies.
  • Manage and optimize paid digital media campaigns to maximize reach and engagement.
  • Oversee website updates, ensuring content is current and optimized for conversions.
  • Manage and grow the company’s social media presence to enhance brand visibility.
  • Coordinate PR efforts and the creation of marketing assets, including case studies and promotional content.
  • Develop high-quality digital assets (videos, stills, etc.) for use across web, social media, and other digital platforms.
  • Collaborate with and manage supporting marketing agencies to ensure alignment with business objectives.

About you:
  • Proven experience in digital marketing, lead generation, and campaign management.
  • Strong analytical skills with the ability to interpret data and optimize marketing efforts accordingly.
  • Experience with paid digital media, CRM tools, and marketing automation platforms.
  • Knowledge of social media management, content creation, and brand positioning.
  • Ability to create compelling marketing materials, including case studies and visual content.
  • Comfortable working both independently and collaboratively in a fast-paced, dynamic environment.
If this one isn't quite right for you, then please still get in touch to discuss any other vacancies we have across the team.  

Please send your CV to Amelia.yates@zero-global.com